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- W2888337634 abstract "The main objective of this research is to study the effect of reviews by top- and bottom-ranked reviewers on product sales." @default.
- W2888337634 created "2018-08-31" @default.
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- W2888337634 date "2018-09-01" @default.
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- W2888337634 title "Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales" @default.
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- W2888337634 doi "https://doi.org/10.1287/mksc.2018.1101" @default.
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