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- W2888879766 abstract "The concept of soft power was introduced to the international relations literatureby Joseph Nye in the early 1990s. In almost two decades, the concept hasgained widespread acceptance and usage. In this chapter, we articulate theresemblance between Nye’s concept of soft power and Antonio Gramsci’sconcept of hegemony. Nye himself provided our inspiration, as he has alwaysacknowledged the similarities between soft power and the Gramscian concept ofhegemony. Both concepts make reference to a set of general principles, ideas,values and institutions shared by, consented or regarded as legitimate by differentgroups, but that at the same time are resources of power, influence and controlover one group by the other. Nevertheless, we argue that by not pushing theGramscian analogy forward, Nye left open gaps in his conceptualization of softpower; Gramsci’s work has implications that the concept of soft power cannotconceive." @default.
- W2888879766 created "2018-09-07" @default.
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- W2888879766 date "2010-03-12" @default.
- W2888879766 modified "2023-09-23" @default.
- W2888879766 title "From hegemony to soft power: Implications of a conceptual change" @default.
- W2888879766 doi "https://doi.org/10.4324/9780203856499-8" @default.
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