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- W2889697766 abstract "Most market segmentation in prior academic research on higher education has been largely based on demographic variables, providing a limited view of potential targeting opportunities. This research..." @default.
- W2889697766 created "2018-09-27" @default.
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- W2889697766 date "2018-09-05" @default.
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- W2889697766 title "How to connect with your best student prospects: Saying the right things, to the right students, in the right media" @default.
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- W2889697766 doi "https://doi.org/10.1080/13527266.2018.1514319" @default.
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