Matches in SemOpenAlex for { <https://semopenalex.org/work/W2890143231> ?p ?o ?g. }
Showing items 1 to 76 of
76
with 100 items per page.
- W2890143231 abstract "An online auction waterfall for an ad impression may contain auctions that are unlikely to result in a winning bid. Instead of always running through the full auction sequence, one could reduce the transaction cost by predicting and skipping these auctions. In this paper, we derive the auction abort rule that maximizes the net income of the waterfall under certain conditions, knowing only the publisher tag of the current auction and the ad request context. The net income is defined as the payoff (revenue) minus the transaction cost. We translate the abort rule into a purity measure and propose a corresponding split criterion for a decision tree. Training and testing on randomly sampled data indicate that the abort decision tree performs better than the full waterfall and the abort rule that makes use of only the publisher tag feature. When the transaction cost is higher, the cost saving, and thus net income gain, is higher for either abort decision rule." @default.
- W2890143231 created "2018-09-27" @default.
- W2890143231 creator A5036980704 @default.
- W2890143231 creator A5044767730 @default.
- W2890143231 date "2018-09-04" @default.
- W2890143231 modified "2023-09-27" @default.
- W2890143231 title "Maximizing net income of the auction waterfall with an abort decision tree." @default.
- W2890143231 cites W1503398984 @default.
- W2890143231 cites W2029050771 @default.
- W2890143231 cites W2029929195 @default.
- W2890143231 cites W2102674295 @default.
- W2890143231 cites W2104806240 @default.
- W2890143231 cites W2128048399 @default.
- W2890143231 cites W2150301948 @default.
- W2890143231 cites W3122934458 @default.
- W2890143231 cites W1538142816 @default.
- W2890143231 hasPublicationYear "2018" @default.
- W2890143231 type Work @default.
- W2890143231 sameAs 2890143231 @default.
- W2890143231 citedByCount "0" @default.
- W2890143231 crossrefType "posted-content" @default.
- W2890143231 hasAuthorship W2890143231A5036980704 @default.
- W2890143231 hasAuthorship W2890143231A5044767730 @default.
- W2890143231 hasConcept C111919701 @default.
- W2890143231 hasConcept C11276805 @default.
- W2890143231 hasConcept C143684077 @default.
- W2890143231 hasConcept C162324750 @default.
- W2890143231 hasConcept C163239763 @default.
- W2890143231 hasConcept C175444787 @default.
- W2890143231 hasConcept C2777549182 @default.
- W2890143231 hasConcept C33923547 @default.
- W2890143231 hasConcept C41008148 @default.
- W2890143231 hasConcept C42475967 @default.
- W2890143231 hasConcept C75949130 @default.
- W2890143231 hasConcept C77088390 @default.
- W2890143231 hasConcept C83426474 @default.
- W2890143231 hasConceptScore W2890143231C111919701 @default.
- W2890143231 hasConceptScore W2890143231C11276805 @default.
- W2890143231 hasConceptScore W2890143231C143684077 @default.
- W2890143231 hasConceptScore W2890143231C162324750 @default.
- W2890143231 hasConceptScore W2890143231C163239763 @default.
- W2890143231 hasConceptScore W2890143231C175444787 @default.
- W2890143231 hasConceptScore W2890143231C2777549182 @default.
- W2890143231 hasConceptScore W2890143231C33923547 @default.
- W2890143231 hasConceptScore W2890143231C41008148 @default.
- W2890143231 hasConceptScore W2890143231C42475967 @default.
- W2890143231 hasConceptScore W2890143231C75949130 @default.
- W2890143231 hasConceptScore W2890143231C77088390 @default.
- W2890143231 hasConceptScore W2890143231C83426474 @default.
- W2890143231 hasLocation W28901432311 @default.
- W2890143231 hasOpenAccess W2890143231 @default.
- W2890143231 hasPrimaryLocation W28901432311 @default.
- W2890143231 hasRelatedWork W1594189438 @default.
- W2890143231 hasRelatedWork W161247832 @default.
- W2890143231 hasRelatedWork W2009877536 @default.
- W2890143231 hasRelatedWork W2050071617 @default.
- W2890143231 hasRelatedWork W2078319130 @default.
- W2890143231 hasRelatedWork W2107060712 @default.
- W2890143231 hasRelatedWork W2156499094 @default.
- W2890143231 hasRelatedWork W2248694861 @default.
- W2890143231 hasRelatedWork W2262579478 @default.
- W2890143231 hasRelatedWork W2301911897 @default.
- W2890143231 hasRelatedWork W2334320014 @default.
- W2890143231 hasRelatedWork W2523038301 @default.
- W2890143231 hasRelatedWork W2573726028 @default.
- W2890143231 hasRelatedWork W288098673 @default.
- W2890143231 hasRelatedWork W2949239548 @default.
- W2890143231 hasRelatedWork W3109989860 @default.
- W2890143231 hasRelatedWork W3123276555 @default.
- W2890143231 hasRelatedWork W3124863659 @default.
- W2890143231 hasRelatedWork W69129845 @default.
- W2890143231 hasRelatedWork W2833931963 @default.
- W2890143231 isParatext "false" @default.
- W2890143231 isRetracted "false" @default.
- W2890143231 magId "2890143231" @default.
- W2890143231 workType "article" @default.