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• W2890179242 abstract "Reclaimed water has been identified as a viable and cost-effective solution to water shortages impacting agricultural production. However, lack of consumer acceptance for foods irrigated with reclaimed and treated water remains one of the greatest hurdles for widespread farm-level adoption. Using survey data from 760 participants in the mid-Atlantic region of the U.S., this paper examines consumer preferences for six sources of reclaimed irrigation water and identifies statistically significant relationships between consumers’ demographic characteristics and their preferences for each type of reclaimed water. Key findings suggest that adult consumers prefer rain water to all other sources of reclaimed water. Women are less likely than men to prefer reclaimed irrigation water sources and are particularly concerned about the use of black and brackish water. Consumers who had heard about reclaimed water before are more likely to accept its use. Drawing on evidence from survey and experimental research, this paper also identifies disgust, neophobia and safety concerns as the key issues that lead consumers to accept or reject foods produced with reclaimed water. Finally, we identify avenues for future research into public acceptance of reclaimed water based on our analysis and evidence from prior research." @default.
• W2890179242 created "2018-09-27" @default.
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• W2890179242 date "2019-03-01" @default.
• W2890179242 modified "2023-10-17" @default.
• W2890179242 title "Reclaimed water and food production: Cautionary tales from consumer research" @default.
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• W2890179242 doi "https://doi.org/10.1016/j.envres.2018.12.051" @default.
• W2890179242 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/30616089" @default.
• W2890179242 hasPublicationYear "2019" @default.
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