Matches in SemOpenAlex for { <https://semopenalex.org/work/W2890188178> ?p ?o ?g. }
Showing items 1 to 72 of
72
with 100 items per page.
- W2890188178 endingPage "58" @default.
- W2890188178 startingPage "47" @default.
- W2890188178 abstract "The purpose of this study was to examine the sponsorship benefits of sports events sponsored by sports equipment company. Samples included 193 selected athletes and spectators of the event. A researcher self-designed questionnaire was employed for the survey. Through statistical analyses by using descriptive statistics, independent-sample t test, one-way ANOVA and Pearson product-moment correlation, the following results were obtained. First, 94.5% sports consumers have recognized that Adidas was the major sponsor of the event. Second, subjects who could recognize the sponsor accurately had significantly higher scores of ”corporative image” than subjects who could not recognize the sponsor accurately. Third, male subjects who could correctly recognize the sponsor had significantly higher scores of ”purchase intention” than the female ones. Fourth, athletes who could correctly recognize the sponsor had significantly higher scores of ”corporative image” and ”purchase intention” than spectators who could correctly recognize the sponsor. Fifth, the athletes' competition experience of participating in this event had significant impact on ”corporative product”. Sixth, there was a positive correlation between perceived ”corporative images” and ”corporative product” for subjects who could correctly recognize the sponsor; in addition, there was a positive correlation between perceived ”corporate images” and ”purchase intention” for subjects who could correctly recognized the sponsor." @default.
- W2890188178 created "2018-09-27" @default.
- W2890188178 creator A5021859402 @default.
- W2890188178 creator A5034347813 @default.
- W2890188178 creator A5035464972 @default.
- W2890188178 creator A5071120794 @default.
- W2890188178 date "2005-06-30" @default.
- W2890188178 modified "2023-09-23" @default.
- W2890188178 title "運動用品廠商贊助體育活動對運動消費者影響之研究：以2004 Adidas鬥牛王朝高中校園三對三籃球賽為例" @default.
- W2890188178 doi "https://doi.org/10.5297/ser.200506_7(2).0004" @default.
- W2890188178 hasPublicationYear "2005" @default.
- W2890188178 type Work @default.
- W2890188178 sameAs 2890188178 @default.
- W2890188178 citedByCount "0" @default.
- W2890188178 crossrefType "journal-article" @default.
- W2890188178 hasAuthorship W2890188178A5021859402 @default.
- W2890188178 hasAuthorship W2890188178A5034347813 @default.
- W2890188178 hasAuthorship W2890188178A5035464972 @default.
- W2890188178 hasAuthorship W2890188178A5071120794 @default.
- W2890188178 hasConcept C105795698 @default.
- W2890188178 hasConcept C112698675 @default.
- W2890188178 hasConcept C121332964 @default.
- W2890188178 hasConcept C144133560 @default.
- W2890188178 hasConcept C151730666 @default.
- W2890188178 hasConcept C15744967 @default.
- W2890188178 hasConcept C162853370 @default.
- W2890188178 hasConcept C1862650 @default.
- W2890188178 hasConcept C2524010 @default.
- W2890188178 hasConcept C2777267654 @default.
- W2890188178 hasConcept C2779662365 @default.
- W2890188178 hasConcept C2781054738 @default.
- W2890188178 hasConcept C33923547 @default.
- W2890188178 hasConcept C39896193 @default.
- W2890188178 hasConcept C55078378 @default.
- W2890188178 hasConcept C62520636 @default.
- W2890188178 hasConcept C71924100 @default.
- W2890188178 hasConcept C75630572 @default.
- W2890188178 hasConcept C77805123 @default.
- W2890188178 hasConcept C86803240 @default.
- W2890188178 hasConcept C90673727 @default.
- W2890188178 hasConceptScore W2890188178C105795698 @default.
- W2890188178 hasConceptScore W2890188178C112698675 @default.
- W2890188178 hasConceptScore W2890188178C121332964 @default.
- W2890188178 hasConceptScore W2890188178C144133560 @default.
- W2890188178 hasConceptScore W2890188178C151730666 @default.
- W2890188178 hasConceptScore W2890188178C15744967 @default.
- W2890188178 hasConceptScore W2890188178C162853370 @default.
- W2890188178 hasConceptScore W2890188178C1862650 @default.
- W2890188178 hasConceptScore W2890188178C2524010 @default.
- W2890188178 hasConceptScore W2890188178C2777267654 @default.
- W2890188178 hasConceptScore W2890188178C2779662365 @default.
- W2890188178 hasConceptScore W2890188178C2781054738 @default.
- W2890188178 hasConceptScore W2890188178C33923547 @default.
- W2890188178 hasConceptScore W2890188178C39896193 @default.
- W2890188178 hasConceptScore W2890188178C55078378 @default.
- W2890188178 hasConceptScore W2890188178C62520636 @default.
- W2890188178 hasConceptScore W2890188178C71924100 @default.
- W2890188178 hasConceptScore W2890188178C75630572 @default.
- W2890188178 hasConceptScore W2890188178C77805123 @default.
- W2890188178 hasConceptScore W2890188178C86803240 @default.
- W2890188178 hasConceptScore W2890188178C90673727 @default.
- W2890188178 hasIssue "2" @default.
- W2890188178 hasLocation W28901881781 @default.
- W2890188178 hasOpenAccess W2890188178 @default.
- W2890188178 hasPrimaryLocation W28901881781 @default.
- W2890188178 hasVolume "7" @default.
- W2890188178 isParatext "false" @default.
- W2890188178 isRetracted "false" @default.
- W2890188178 magId "2890188178" @default.
- W2890188178 workType "article" @default.