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• W289021468 abstract "Kids teach capitalism to economic revolutionaries President Bush's World Order has created many political and economic ironies. Not the least of them is young American entrepreneurs teaching young Moscow Communists the basics of free enterprise. Kit has helped thousands of American youngsters take their first step on the road to the American Dream, said Nasir Ashemimry, founder of the company. I have no doubt that it will help young Russians attain their dreams of entrepreneurial success and excellence. Kids was formed in August 1986 by Ashemimry, a Saudi emigre. The Coral Gables, FL-based company is dedicated to helping young entrepreneurs. It currently has about 30,000 members. Its flagship product is The Kit, a package designed to teach youngsters how to select, start and manage a business enterprise. The kit consists of five books that discuss running a business, a motivational audiocassette, an appointment book, stationery and business cards. The Kit was developed during the summer of 1989. In October 1990, Kids became a Lobsenz-Stevens client, and work to promote the kit began. Efforts resulted in media placements including Newsweek, The New York Times and U.S. News & World Report, as well as a feature on PBS' Nightly Business Report and an appearance on ABC's Good Morning America. Following this U.S. success, a brainstorming session resulted in the idea of taking Kids international. The U.S.S.R. was chosen as the first potential market. At that time, perestroika and glasnost were at their peak, making the country a dramatic foreign target. The first step was to get the Russians interested. This effort included international networking, and placing Ashemimry, Kids Todd Miller and Wendel Stallings, and Edward Miller, head of Future Business Leaders of America, on an interview broadcast over the Voice of America (VOA). This interview led to an article in Pravda. The All-Union Communist League of Youth (Komsomol) then invited Kids to present a seminar on the fundamentals of a free-enterprise economy. Irony emphasized Komsomol is the Soviet Union's largest youth organization, with more than 30 million members. Until recently, the organization was fiercely dedicated to Communist principles and to the country's Communist Party. They, along with other elements of Soviet society, have realized that the country's centralized economy has failed. In the press release to promote the seminar, Busines$ Kids Initiates New October Revolution: Teaches Soviet Youth About Free-Enterprise System, Komsomol's staunch Communist background was emphasized. The objective was to garner publicity by emphasizing the unusual source and nature of the invitation--from a hardline Communist organization to an American company committed to fostering capitalist instincts and know-how in the young. A contact list was prepared of journalists who would be most likely to cover the story. The list consisted of reporters and editors from all the major business and national print media. Electronic media and the wire services were also included. Journalists were selected in the United States and in Moscow. They were provided with a comprehensive press kit which included the press release, a background sheet on Komsomol and biographical material on and photos of the participants. The execution of the project was essentially a two-pronged effort. In late October 1990, Lobsenz-Stevens' president, an executive vice president and a vice president went to Moscow in order to lay the groundwork for on-site media coverage. About 100 meetings were held with media representatives. A senior account executive, an account executive and two administrative assistants remained in New York City trying to gain coverage from the U.S. media. As a result of efforts from mid-September to early December, placements for the project included: The Wall Street Journal, Fortune, Insight, The Christian Science Monitor, The Detroit News/Free Press and The Miami Herald. …" @default.
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• W289021468 date "1991-04-01" @default.
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• W289021468 title "Kids Teach Capitalism to Economic Revolutionaries" @default.
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