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- W2890341504 abstract "method that aims to accelerate performance by implementing game- styleincentivisation mechanics into nongame environments, such as businessesand services. Currently, it is most often applied as a “user experience design”(UXD) method, the contemporary convergence of human- computer interaction(HCI), user- centred design (UCD) and marketing that aims to increaseuser engagement, closing the “semantic gap” in the user experience (UX) byproviding a higher level of engagement for people using machines—throughcall centre interfaces, for example. Quantifiable returns are indeed demonstratedwhen more engaging elements are designed into any communicationstouchpoint, a long- established tradition in both media and advertising andHCI. However, the recent evangelization of both gamification methodologiesand “gurus” demonstrates a fundamental, and startlingly absolute,absence of understanding of the paradigms of computing, design practiceand game studies in the gamification world" @default.
- W2890341504 created "2018-09-27" @default.
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- W2890341504 date "2016-09-29" @default.
- W2890341504 modified "2023-09-28" @default.
- W2890341504 title "Designing for the play instinct: gamification, collective voodoo and mumbo jumbo" @default.
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