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- W2890626990 abstract "Content marketing objectives are to create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined targeted audience. To earn credibility, the brand creates messages that are useful and make a positive difference in the lives of the prospects. As content items, at the most basic level, is information, this paper will present how semantic information fusion operator introduced by [17] becomes a cornerstone of an overall content marketing tool chain. After introducing Mathematical Morphology framework, this operator which relies on a conceptual graphs, will be sound defined. Some underlying morphological properties such as dilation or idempotence are demonstrated, and we explain how these properties can be used within semantic information fusion." @default.
- W2890626990 created "2018-09-27" @default.
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- W2890626990 date "2018-07-01" @default.
- W2890626990 modified "2023-10-02" @default.
- W2890626990 title "Semantic Information Fusion Algebraic Framework Applied to Content Marketing" @default.
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- W2890626990 doi "https://doi.org/10.23919/icif.2018.8455566" @default.
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