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• W2890655787 abstract "With crowdfunding, entrepreneurs can attract external finance for their ventures. Crowdfundingis an internet-based method of financing, in which many small contributions of the crowd aregathered over a fixed time period. There are four types of crowdfunding, which are loan-,equity-, reward-, and donation-based crowdfunding. This study seeks to find the determiningfactors of crowdfunding success at a Dutch crowdfunding platform that offers the four differentcrowdfunding types. As most crowdfunding platforms use the all-or-nothing approach, whichhas the consequence that the founder will not receive the provided funds if the funding target itnot reached, it is important to founders that the funding goal of their crowdfunding project isreached or exceeded. When the drivers of successful crowdfunding projects are known,founders can use this knowledge for future crowdfunding projects. Based on a sample of 225projects, the influence of project-specific, funding-period specific, founder-specific, and loanbasedcrowdfunding-specific factors are tested. The methods used to test the influence of thesefactors are logistic regression and ordinary least squares regression. One factor, updates on theproject, which is a funding-period specific factor, is found to drive successful fundraising atthis platform. The length of the project description is found to drive successful fundraising forreward-based crowdfunding projects. Furthermore, the crowdfunding experience of the founderis important for the funding ratio of the crowdfunding project, but not for whether thecrowdfunding project is successful or not. The other factors in this study are not found to drivesuccessful fundraising." @default.
• W2890655787 created "2018-09-27" @default.
• W2890655787 creator A5012290184 @default.
• W2890655787 date "2018-01-01" @default.
• W2890655787 modified "2023-09-26" @default.
• W2890655787 title "The determining factors of crowdfunding success" @default.
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• W2890655787 hasPublicationYear "2018" @default.
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