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- W2890747719 startingPage "150" @default.
- W2890747719 abstract "This study is based on the influence of consumers’ health consciousness (HC), perceived knowledge (PK) and beliefs affecting the attitude and purchase intent (PI) of the consumers. The outcome of this study is obtained through an exclusive survey conducted on a randomly selected sample of 712 households who purchase liquid milk (LM) in the cities of Dhaka and Chittagong in Bangladesh. A structured questionnaire is used to interview these participants to obtain data which are analysed employing descriptive statistics, Confirmatory Factor Analysis, and Structural Equation Modelling. The results of the analyses corroborate that consumers’ health consciousness has a positive impact on perceived knowledge, belief, and attitude, but not on purchase intent. In addition, belief affects both the attitude and PI positively. Although consumers’ perceived knowledge is too low to constitute their attitude towards LM, it has a positive, significant impact on the PI. The results also reveal that more than a third of the respondents consume LM several times per month, followed by more than a quarter of the sampled respondents who consume LM several times per week, and these consumption patterns have a positive and significant influence on the PI. Moreover, the monthly income of the family, age, and labelling preference are significantly correlated with PI." @default.
- W2890747719 created "2018-09-27" @default.
- W2890747719 creator A5014123408 @default.
- W2890747719 creator A5046278196 @default.
- W2890747719 creator A5049044685 @default.
- W2890747719 date "2018-09-07" @default.
- W2890747719 modified "2023-10-12" @default.
- W2890747719 title "Health Consciousness and Its Effect on Perceived Knowledge, and Belief in the Purchase Intent of Liquid Milk: Consumer Insights from an Emerging Market" @default.
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- W2890747719 doi "https://doi.org/10.3390/foods7090150" @default.
- W2890747719 hasPubMedCentralId "https://www.ncbi.nlm.nih.gov/pmc/articles/6164144" @default.
- W2890747719 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/30205455" @default.
- W2890747719 hasPublicationYear "2018" @default.
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