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- W2891314458 abstract "DECS is an international subsidiary of Douwe Egberts Master Blenders 1753 that provides complete coffee supply to its customers in the Out-of-Home market. It is headquartered in the Netherlands and has production facilities/sales offices in other countries of which one is located in Grimbergen, Belgium (thesis site).In assignment of DECS the thesis has been written to find opportunities for market growth by company and customer equity in its Medium Business (MB) customer segment. The research has been created from the MB segment which has been experiencing stagnated growth in a market that has been declining in size. Because the company's goal is to be market leader and stimulate yearly growth in each of its specified customer segments, the MB market needed to be re-evaluated. The results from the market were then compared to DECS for clarification of the effectiveness and efficiency of the company's current efforts." @default.
- W2891314458 created "2018-09-27" @default.
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- W2891314458 date "2013-01-01" @default.
- W2891314458 modified "2023-09-27" @default.
- W2891314458 title "Customer & Company Equity in MB segment" @default.
- W2891314458 hasPublicationYear "2013" @default.
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