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- W2891337891 abstract "The article discusses the basic issues of shaping the content of materials promoting tourism products and services. Of course, it should be noted that due to the volume of the article, only the most important aspects of the problem will be presented, which do not exhaust the entire complexity of the issue, which is the creation of advertising materials and their components. Moreover, the results of the questionnaire completed in two stages were presented, the aim of which was to get to know opinions on the content of promotional materials related to tourism and recreation. The completed surveys were conducted as pilot studies." @default.
- W2891337891 created "2018-09-27" @default.
- W2891337891 creator A5002060406 @default.
- W2891337891 date "2018-06-30" @default.
- W2891337891 modified "2023-09-24" @default.
- W2891337891 title "Assessment of content of advertising materials developed for the needs of the tourist market in the light of research" @default.
- W2891337891 cites W2982077749 @default.
- W2891337891 doi "https://doi.org/10.24136/atest.2018.249" @default.
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