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- W2891342485 abstract "Everything in life is, in a sense, unexpected. From the people you meet to the events you experience. But sometimes the unexpected attacks. It eats at you and fundamentally changes where you are and where you are going. September 11, the credit crunch, and the rise of the World Wide Web are recent examples of agenda changing megaevents that we were forced to react to in some way or another.This book, by one of the world’s leading trendspotters, is designed to help you understand the nature of unexpected events and how we are affected by it on an individual, corporate and societal basis. Building on studies of and interviews with people who have in some way been “attacked” and significantly affected by the unexpected, its aim is to help you stop fearing uncertainty and start embracing and leveraging it to your advantage.A leading trendspotter shows how to react to unexpected events and turn them to your advantage.Full of fascinating studies and anecdotes of the power and influence of megaevents in our lives.Major coverage expected in business and national media. Author will be a tireless promoter of the book.Each chapter ends with inspiring exercises to help readers adapt and manage a world full of unexpected events." @default.
- W2891342485 created "2018-09-27" @default.
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- W2891342485 date "2011-01-01" @default.
- W2891342485 modified "2023-09-23" @default.
- W2891342485 title "The Attack of the Unexpected : A guide to surprises and uncertainty - and how to manage and take advantage of them" @default.
- W2891342485 hasPublicationYear "2011" @default.
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