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- W2891350695 abstract "This chapter lays out the Tea Party’s history as a mass-mediated construction in the context of journalism, political communication, and social movement studies. It argues that the news coverage of the Tea Party primarily chronicled its meaning, appeal, motivations, influence, and circulation—an emphasis on its persona more than its policies. In particular, the news media tracked the Tea Party as a brand, highlighting its profits, marketability, brand leaders, and audience appeal. The Tea Party became a brand through news media coverage; in defining it as a brand, the Tea Party was a story, message, and cognitive shortcut that built a lasting relationship with citizen-consumers through strong emotional connections, self-expression, consumption, and differentiation." @default.
- W2891350695 created "2018-09-27" @default.
- W2891350695 creator A5032056105 @default.
- W2891350695 date "2018-09-20" @default.
- W2891350695 modified "2023-09-27" @default.
- W2891350695 title "Welcome to the Party" @default.
- W2891350695 doi "https://doi.org/10.1093/oso/9780190879310.003.0001" @default.
- W2891350695 hasPublicationYear "2018" @default.
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