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- W2891369967 abstract "Inspired by Bauman’s notion of “liquidity,” we problematize the socio-cultural dynamics taking place in contemporary retail. The notion of liquid retail enables researchers to untangle marketplace transformation and to highlight developments centred around markets and market-actors that jointly transform each other. This introduction underlines, as a point of departure, recent developments in retailing that have been marked by the corrosion of fixity and boundaries. We provide a short synopsis of marketplace transformation and liquid retail, from a socio-cultural perspective, and summarize the papers included in this special issue." @default.
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- W2891369967 date "2018-09-03" @default.
- W2891369967 modified "2023-10-14" @default.
- W2891369967 title "Liquid retail: cultural perspectives on marketplace transformation" @default.
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- W2891369967 doi "https://doi.org/10.1080/10253866.2018.1462583" @default.
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