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- W2891377197 abstract "Cuteness is a powerful affective register whose social proliferation since the turnof the millennium has been striking. When a Reddit user in 2014 asked TimBerners-Lee, inventor of the World Wide Web, to name one use of the internetthat he did not anticipate, he answered with just one word: “kittens” (BernersLee; Merriman). His widely quoted comment points to one of the incongruitiesthat inspire this book: the avalanche of attention accorded to cuteness withinpopular culture juxtaposed with the notion that it is not a “serious” area of inquiry.Better understanding this paradox, in which the global phenomenon of cutenessis on the surface judged trivial based on the kinds of responses it often evokes,is increasingly urgent given the sheer range and rapid growth of “cute cultures.”In acknowledging the worldwide reach of cute aesthetics and affects, the essaysgathered here constitute one of the first attempts to direct serious scholarly investi -gation to this pervasive phenomenon. Noting that prior streams of scholarshipinvariably separate cute aesthetics from cute cultures of emotion, this book seeksto pinpoint the relationship between this aesthetic and the affective responses itevokes. A fundamental question this volume addresses is whether or not cutenessis a function of subjective judgment, or a quality inherent to the objects weexperience as cute, or a complex interplay between these two." @default.
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- W2891377197 date "2016-12-08" @default.
- W2891377197 modified "2023-09-22" @default.
- W2891377197 title "The Aesthetics and Affects of Cuteness" @default.
- W2891377197 doi "https://doi.org/10.4324/9781315658520-6" @default.
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