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- W2891512246 abstract "Superstition is always very ubiquitous in consumer behavior context. With the advent of information age, undiscerning consumers are more and more susceptible to the superstitious beliefs. Recently, consumer superstition attracts more and more attention from the academia. This paper critically reviews related research in the aspects of definition, classification, influencing factors, mechanisms, outcome variables and coping strategy and points out the directions in future research." @default.
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- W2891512246 date "2016-10-20" @default.
- W2891512246 modified "2023-09-25" @default.
- W2891512246 title "A Literature Review of Consumer Superstition and Prospects" @default.
- W2891512246 doi "https://doi.org/10.16538/j.cnki.fem.2016.10.009" @default.
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