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- W2891557072 abstract "This chapter expands research on low-carbon tourism by using the low-carbon travel scale (LCTS) to profile low-carbon tourists. The results demonstrate the LCTS's ability to effectively identify different levels of low-carbon tourists. A priori segmentation was conducted using the respondents' overall LCTS score as the segmenting criterion. The resulting four segments were labeled “not a low-carbon tourist,” “minimal low-carbon tourists,” “moderate low-carbon tourists,” and “strong low-carbon tourists.” This study (1) confirms the usefulness of the LCTS for identifying and segmenting travelers and (2) provides the sustainable tourism field with a more holistic tool for measuring sustainable travelers. Destination managers interested in marketing to low-carbon tourists can use this tool to identify how many low-carbon tourists come to their area, level of low-carbon tourists' tendencies, and what the destination can focus on to attract more of this travel segment." @default.
- W2891557072 created "2018-09-27" @default.
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- W2891557072 date "2019-01-01" @default.
- W2891557072 modified "2023-09-24" @default.
- W2891557072 title "Segmenting Low-Carbon Tourists by Low-Carbon Travel Scale" @default.
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- W2891557072 doi "https://doi.org/10.4018/978-1-5225-7214-5.ch023" @default.
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