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• W2891592947 abstract "<h3>ABSTRACT</h3> Advertising researchers do not understand fully the impact different advertisement placement and delivery vehicles have on the mobile user9s experience. To better grasp the mobile user9s experience in real time, the authors collected data streams garnered from the brain and body, including visual fixations, heart rate, electroencephalography, skin conductance, and facial affect. The data helped assess users9 attention, engagement, and affect toward advertisements and the content in which the advertisements were embedded. Results showed that three practices led to positive user experience with advertisements: maintaining user volition to engage with advertisements, limiting the disruptive nature of advertisements, and incentivizing viewing." @default.
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• W2891592947 date "2018-09-01" @default.
• W2891592947 modified "2023-10-16" @default.
• W2891592947 title "How Advertisers Can Keep Mobile Users Engaged and Reduce Video-Ad Blocking" @default.
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• W2891592947 doi "https://doi.org/10.2501/jar-2018-036" @default.
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