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• W2891594433 abstract "ABSTRACT Even sectors that usually offer similar products, such as agribusiness, can develop brand strategies that are potentially capable of promoting a greater perceived value in the eyes of consumers. This paper discusses how the origin of product, perceptions, and attitudes of Brazilian high-income consumers concerning food production processes, and brand equity assigned by consumers to certification processes affect the formation of brand equity in agricultural commodities." @default.
• W2891594433 created "2018-09-27" @default.
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• W2891594433 date "2018-08-01" @default.
• W2891594433 modified "2023-10-02" @default.
• W2891594433 title "BRAND EQUITY IN AGRIBUSINESS: BRAZILIAN CONSUMER PERCEPTIONS OF PORK PRODUCTS" @default.
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• W2891594433 doi "https://doi.org/10.1590/s0034-759020180403" @default.
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