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• W2891757369 abstract "In this article, we analyze the register of specialty coffee talk through an analysis of cupping events and broader specialty coffee company discourse. This register includes both a rarefied lexicon as well as broader rhetorical strategies utilized in specialty coffee marketing and branding, with indexical potentials pointing simultaneously to both higher and lower class positions. We refer to this semiotic pliability as bivalent class indexicality . This approach to indexicality offers a more nuanced understanding of the relationship between language and social meaning by analyzing practices that move across multiple sociolinguistic scales (Blommaert ) to show how this register indexes social characteristics with seemingly opposing social valances." @default.
• W2891757369 created "2018-09-27" @default.
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• W2891757369 date "2018-09-10" @default.
• W2891757369 modified "2023-09-30" @default.
• W2891757369 title "Bivalent class indexing in the sociolinguistics of specialty coffee talk" @default.
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• W2891757369 doi "https://doi.org/10.1111/josl.12305" @default.
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