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- W2891763802 abstract "Bu calismanin amaci, popularitesi her gecen gun artmakta olan mobil alisveris olgusu ve gunumuz tuketicilerini mobil alisverise yonlendiren faktorlerin incelenmesidir. Calisma kapsaminda, mobil alisveriste kullanim kolayligi, kullanislilik, keyif alma, hayat tarzina uygunluk, guvenlik, gizlilik, guven ve mobil alisverise karsi olan tutumun; tuketicilerin mobil alisveris yapma niyeti uzerindeki etkileri incelenmistir. Turkiye’de yasayan, daha once mobil alisveris yapmis 452 tuketiciye anket uygulanmis olup sonuclar yapisal esitlik modellemesi ile degerlendirilmistir. Onerilen 15 hipotezin 12’si kabul edilmistir. Yonetimsel cikarimlar ve kisitlar verilmistir." @default.
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- W2891763802 date "2018-07-27" @default.
- W2891763802 modified "2023-09-24" @default.
- W2891763802 title "Tüketicileri Mobil Alışverişe Yönlendiren Faktörlerin İncelenmesi" @default.
- W2891763802 doi "https://doi.org/10.31671/dogus.2018.6" @default.
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