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• W2891840956 abstract "Background: While social marketing (SM) campaigns can be effective in increasing testing for sexually transmitted and blood-borne infections (STBBIs), they are seldom rigorously evaluated and often rely on process measures (eg, Web-based ad click-throughs). With Web-based campaigns for internet-based health services, there is a potential to connect campaign process measures to program outcomes, permitting the assessment of venue-specific yield based on health outcomes (eg, click-throughs per test)." @default.
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• W2891840956 date "2019-01-21" @default.
• W2891840956 modified "2023-10-06" @default.
• W2891840956 title "Assessing the Impact of a Social Marketing Campaign on Program Outcomes for Users of an Internet-Based Testing Service for Sexually Transmitted and Blood-Borne Infections: Observational Study" @default.
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• W2891840956 doi "https://doi.org/10.2196/11291" @default.
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