Matches in SemOpenAlex for { <https://semopenalex.org/work/W2891843969> ?p ?o ?g. }
Showing items 1 to 85 of
85
with 100 items per page.
- W2891843969 endingPage "121" @default.
- W2891843969 startingPage "108" @default.
- W2891843969 abstract "Promoting the products and services to the people located in different areas of the World and interacting with the target markets have always been a hard process for the enterprises that operate in the field of health tourism. With the developments in information and communication Technologies, internet and mobile Technologies has smoothed the ways of accessing information, shopping, socializing, having fun, and seeking for information without any time or place constraints with very low costs. The enterprises which want to benefit from the digitalized World have started to move their marketing activities to digital platforms. In this context, the aim of this study was identified as to evaluate the digital marketing activities of thermal facilities and JCI accredited hospitals, and to make a comparison between them. This study was designed as a descriptive study. Content analyzing method was used to evaluate the digital marketing activities of thermal facilities and JCI accredited hospitals. Totally, 73 thermal facilities’ and 30 JCI accredited hospitals’ digital marketing activities were evaluated. The collected data was coded by the researcher. Frequency and percentage distributions were calculated. It has been found that 38,4%of the thermal facilities do not have a web page in English or in another language. Also, it has been seen that, opposite to accredited hospitals, there was no enough information about the staff. It can be concluded for the enterprises that operate in the field of health tourism to use web sites and social media channels more efficient. Efficient use of these channels can allow the health tourism enterprises to interact with their target market through producing content according to the needs or wants of them. In addition, sharing information and creating content can be considered as a strategy to pull the target market." @default.
- W2891843969 created "2018-09-27" @default.
- W2891843969 creator A5044548171 @default.
- W2891843969 creator A5067368519 @default.
- W2891843969 creator A5075597220 @default.
- W2891843969 creator A5080981841 @default.
- W2891843969 creator A5089571777 @default.
- W2891843969 date "2018-09-12" @default.
- W2891843969 modified "2023-09-25" @default.
- W2891843969 title "THE EVALUATION OF THE DIGITAL MARKETING ACTIVITIES OF THERMAL FACILITIES AND JCI ACCREDITED HOSPITALS IN TERMS OF HEALTH TOURISM" @default.
- W2891843969 cites W1170723977 @default.
- W2891843969 cites W166430734 @default.
- W2891843969 cites W1969675766 @default.
- W2891843969 cites W1970823521 @default.
- W2891843969 cites W1977218713 @default.
- W2891843969 cites W1999373986 @default.
- W2891843969 cites W2019656806 @default.
- W2891843969 cites W2056466802 @default.
- W2891843969 cites W2101035824 @default.
- W2891843969 cites W2295500325 @default.
- W2891843969 cites W2557711433 @default.
- W2891843969 cites W2807578344 @default.
- W2891843969 cites W2904149097 @default.
- W2891843969 cites W4246093717 @default.
- W2891843969 doi "https://doi.org/10.31201/ijhmt.454039" @default.
- W2891843969 hasPublicationYear "2018" @default.
- W2891843969 type Work @default.
- W2891843969 sameAs 2891843969 @default.
- W2891843969 citedByCount "1" @default.
- W2891843969 countsByYear W28918439692021 @default.
- W2891843969 crossrefType "journal-article" @default.
- W2891843969 hasAuthorship W2891843969A5044548171 @default.
- W2891843969 hasAuthorship W2891843969A5067368519 @default.
- W2891843969 hasAuthorship W2891843969A5075597220 @default.
- W2891843969 hasAuthorship W2891843969A5080981841 @default.
- W2891843969 hasAuthorship W2891843969A5089571777 @default.
- W2891843969 hasBestOaLocation W28918439691 @default.
- W2891843969 hasConcept C110875604 @default.
- W2891843969 hasConcept C136764020 @default.
- W2891843969 hasConcept C144133560 @default.
- W2891843969 hasConcept C162853370 @default.
- W2891843969 hasConcept C166957645 @default.
- W2891843969 hasConcept C18918823 @default.
- W2891843969 hasConcept C205649164 @default.
- W2891843969 hasConcept C2779343474 @default.
- W2891843969 hasConcept C41008148 @default.
- W2891843969 hasConcept C509550671 @default.
- W2891843969 hasConcept C61521584 @default.
- W2891843969 hasConcept C71924100 @default.
- W2891843969 hasConcept C98495876 @default.
- W2891843969 hasConceptScore W2891843969C110875604 @default.
- W2891843969 hasConceptScore W2891843969C136764020 @default.
- W2891843969 hasConceptScore W2891843969C144133560 @default.
- W2891843969 hasConceptScore W2891843969C162853370 @default.
- W2891843969 hasConceptScore W2891843969C166957645 @default.
- W2891843969 hasConceptScore W2891843969C18918823 @default.
- W2891843969 hasConceptScore W2891843969C205649164 @default.
- W2891843969 hasConceptScore W2891843969C2779343474 @default.
- W2891843969 hasConceptScore W2891843969C41008148 @default.
- W2891843969 hasConceptScore W2891843969C509550671 @default.
- W2891843969 hasConceptScore W2891843969C61521584 @default.
- W2891843969 hasConceptScore W2891843969C71924100 @default.
- W2891843969 hasConceptScore W2891843969C98495876 @default.
- W2891843969 hasIssue "2" @default.
- W2891843969 hasLocation W28918439691 @default.
- W2891843969 hasLocation W28918439692 @default.
- W2891843969 hasOpenAccess W2891843969 @default.
- W2891843969 hasPrimaryLocation W28918439691 @default.
- W2891843969 hasRelatedWork W2128205499 @default.
- W2891843969 hasRelatedWork W2128614855 @default.
- W2891843969 hasRelatedWork W2183117573 @default.
- W2891843969 hasRelatedWork W2184404926 @default.
- W2891843969 hasRelatedWork W2246376765 @default.
- W2891843969 hasRelatedWork W2909330138 @default.
- W2891843969 hasRelatedWork W3025474702 @default.
- W2891843969 hasRelatedWork W3046426858 @default.
- W2891843969 hasRelatedWork W4312447271 @default.
- W2891843969 hasRelatedWork W572856032 @default.
- W2891843969 hasVolume "3" @default.
- W2891843969 isParatext "false" @default.
- W2891843969 isRetracted "false" @default.
- W2891843969 magId "2891843969" @default.
- W2891843969 workType "article" @default.