Matches in SemOpenAlex for { <https://semopenalex.org/work/W2891880380> ?p ?o ?g. }
Showing items 1 to 66 of
66
with 100 items per page.
- W2891880380 endingPage "363" @default.
- W2891880380 startingPage "363" @default.
- W2891880380 abstract "Digital economy is becoming a reality. Business all over the world is moving towards digital platform and so is the payment option. Mobile application is becoming one of the easiest and fastest options for making payments and is predicted to have a very large potential in the days to come. This study focuses on the customer adoption of mobile payment application. The study reveals that the factors like usefulness, pervasiveness, ease of use, offers and cash back and service assume a vital role in encouraging adoption of mobile payment applications. Results show customers have greater preference towards mobile payment applications over the mobile web browsers, which is a clear sign of awareness among the customers. The study also showed that teenagers are more aggressive in embracing mobile payment application than the older age groups. Compared to other modes of payments, mobile payment with 14.5% preference among customers is low and there is a need for aggressive promotions and marketing campaigns. The study throws light into the customer adoption factors which can act as guidelines for improving customer adoption and awareness of mobile payment applications." @default.
- W2891880380 created "2018-09-27" @default.
- W2891880380 creator A5002432621 @default.
- W2891880380 creator A5006899733 @default.
- W2891880380 creator A5016389381 @default.
- W2891880380 creator A5034753046 @default.
- W2891880380 creator A5080863642 @default.
- W2891880380 date "2018-01-01" @default.
- W2891880380 modified "2023-09-27" @default.
- W2891880380 title "An empirical study on customer adoption of mobile payment application in India" @default.
- W2891880380 doi "https://doi.org/10.1504/ijenm.2018.094675" @default.
- W2891880380 hasPublicationYear "2018" @default.
- W2891880380 type Work @default.
- W2891880380 sameAs 2891880380 @default.
- W2891880380 citedByCount "7" @default.
- W2891880380 countsByYear W28918803802019 @default.
- W2891880380 countsByYear W28918803802020 @default.
- W2891880380 countsByYear W28918803802021 @default.
- W2891880380 countsByYear W28918803802022 @default.
- W2891880380 crossrefType "journal-article" @default.
- W2891880380 hasAuthorship W2891880380A5002432621 @default.
- W2891880380 hasAuthorship W2891880380A5006899733 @default.
- W2891880380 hasAuthorship W2891880380A5016389381 @default.
- W2891880380 hasAuthorship W2891880380A5034753046 @default.
- W2891880380 hasAuthorship W2891880380A5080863642 @default.
- W2891880380 hasConcept C10138342 @default.
- W2891880380 hasConcept C112698675 @default.
- W2891880380 hasConcept C144133560 @default.
- W2891880380 hasConcept C145097563 @default.
- W2891880380 hasConcept C160949748 @default.
- W2891880380 hasConcept C162853370 @default.
- W2891880380 hasConcept C185822510 @default.
- W2891880380 hasConcept C191511416 @default.
- W2891880380 hasConcept C2778083465 @default.
- W2891880380 hasConcept C2780378061 @default.
- W2891880380 hasConceptScore W2891880380C10138342 @default.
- W2891880380 hasConceptScore W2891880380C112698675 @default.
- W2891880380 hasConceptScore W2891880380C144133560 @default.
- W2891880380 hasConceptScore W2891880380C145097563 @default.
- W2891880380 hasConceptScore W2891880380C160949748 @default.
- W2891880380 hasConceptScore W2891880380C162853370 @default.
- W2891880380 hasConceptScore W2891880380C185822510 @default.
- W2891880380 hasConceptScore W2891880380C191511416 @default.
- W2891880380 hasConceptScore W2891880380C2778083465 @default.
- W2891880380 hasConceptScore W2891880380C2780378061 @default.
- W2891880380 hasIssue "3/4" @default.
- W2891880380 hasLocation W28918803801 @default.
- W2891880380 hasOpenAccess W2891880380 @default.
- W2891880380 hasPrimaryLocation W28918803801 @default.
- W2891880380 hasRelatedWork W1967596712 @default.
- W2891880380 hasRelatedWork W2102118613 @default.
- W2891880380 hasRelatedWork W2117761556 @default.
- W2891880380 hasRelatedWork W2269371962 @default.
- W2891880380 hasRelatedWork W3006449471 @default.
- W2891880380 hasRelatedWork W3045132310 @default.
- W2891880380 hasRelatedWork W3099511085 @default.
- W2891880380 hasRelatedWork W4251325656 @default.
- W2891880380 hasRelatedWork W4316087302 @default.
- W2891880380 hasRelatedWork W4323980983 @default.
- W2891880380 hasVolume "9" @default.
- W2891880380 isParatext "false" @default.
- W2891880380 isRetracted "false" @default.
- W2891880380 magId "2891880380" @default.
- W2891880380 workType "article" @default.