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- W2891936699 abstract "Coastal cruising in the Whitsunday region is a popular activity for international backpackers visiting Australia. However, no substantial research has been undertaken to determine backpackers' expectations of coastal cruising or how to most effectively advertise coastal cruises to backpackers. The purpose of this paper is to fill this void. By conducting questionnaires with 190 backpackers engaging in coastal cruises in the Whitsunday region the importance backpackers placed on six aspects of coastal cruises was determined. The effectiveness of various advertising media was also ascertained, leading to the conclusion that backpackers respond best to non-traditional forms of advertising, particularly the Internet." @default.
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- W2891936699 date "2002-01-01" @default.
- W2891936699 modified "2023-09-26" @default.
- W2891936699 title "Coastal Cruising: Targeting the Backpacker Market in the Whitsunday Region, Australia" @default.
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