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- W2892025504 abstract "With the rapid development of information technology and the increase of people's health awareness, online medical service dedicated to provide efficient and convenient health services emerging increasingly. Previous literatures had focused on a single form of online medical service. In practice, studying the various factors influencing the use of such service is necessary. This paper integrates the technology acceptance model(TAM) and the theory of planned behavior(TPB) to understand the intention to use online medical service from a technical and behavioral perspective. Considering the potential risks of online medical services, the perceived risk is integrated to the research framework. The structural equation model is used to analyze the data of 259 users. The findings reveal that perceived usefulness, perceived ease of use and perceived risk are important factors affecting the attitude to use online medical services. Perceived usefulness, attitude, subjective norms and perceived behavioral control have a positive impact on intention to use the services." @default.
- W2892025504 created "2018-09-27" @default.
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- W2892025504 date "2018-07-01" @default.
- W2892025504 modified "2023-09-24" @default.
- W2892025504 title "An Empirical Study on the Intention to Use Online Medical Service" @default.
- W2892025504 doi "https://doi.org/10.1109/icsssm.2018.8464965" @default.
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