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- W2892025827 abstract "Because of the increased competition on the market companies need to consider new ways to communicate their marketing. Event marketing is a tool commonly used by companies to link their business to ..." @default.
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- W2892025827 date "2013-01-01" @default.
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- W2892025827 title "Event Sponsorship's Impact on Brand Image : A Case Study of Haglöfs Night Trail Run" @default.
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