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- W2892263643 abstract "In this research, the research problem addressed was “What video games appeal the most to women?” which aimed at providing an insight into what types and aspects of video games are most salient to women. The findings are expected to benefit both new and existing video game companies by allowing them to reach an otherwise untapped yet eager market. A total of 250 female gamers were interviewed for the research. On analysis of the data collected through the questionnaire it was found that the formulated hypotheses, based on the literature reviewed, were essentially accurate. Female gamers were clearly averse to games involving violence while preferring games that involved creativity and mental stimulation." @default.
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- W2892263643 date "2008-01-01" @default.
- W2892263643 modified "2023-09-23" @default.
- W2892263643 title "Australian female gamers video game preferences" @default.
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