Matches in SemOpenAlex for { <https://semopenalex.org/work/W2892271002> ?p ?o ?g. }
Showing items 1 to 82 of
82
with 100 items per page.
- W2892271002 abstract "Business logic for green marketing has been largely operational or technical; however, some executives see environmental opportunities as a major source of revenue growth. Levels of pollution are relatively low in developed countries, as a result of stringent regulations, the greening of most industries, and the relocation of most polluting activities to emerging market economies. To some extent, the greening of the developed world has been successful as most of its consumers are enlightened and appreciate a green environment. The situation is however different in most developing economies/emerging markets. This conceptual paper examined the greening concept by discussing the increasing concern for environmentally safe packages and products, greening the marketing strategy as well as what should be avoided in developing green marketing programmes. It is concluded that environmental sustainability is not simply a matter of compliance but the need for businesses accept the fact that competitive advantages and business opportunities could be gained from eco-sustainability and green marketing. Keywords: Green marketing, Emerging markets, Competitive advantage, Green environment." @default.
- W2892271002 created "2018-09-27" @default.
- W2892271002 creator A5052911967 @default.
- W2892271002 creator A5076968626 @default.
- W2892271002 creator A5079335940 @default.
- W2892271002 date "2018-05-10" @default.
- W2892271002 modified "2023-09-24" @default.
- W2892271002 title "Implementation of the Green Marketing Concept: A Synthesis of Literature" @default.
- W2892271002 cites W1500806138 @default.
- W2892271002 cites W1991511800 @default.
- W2892271002 cites W2339218664 @default.
- W2892271002 hasPublicationYear "2018" @default.
- W2892271002 type Work @default.
- W2892271002 sameAs 2892271002 @default.
- W2892271002 citedByCount "0" @default.
- W2892271002 crossrefType "journal-article" @default.
- W2892271002 hasAuthorship W2892271002A5052911967 @default.
- W2892271002 hasAuthorship W2892271002A5076968626 @default.
- W2892271002 hasAuthorship W2892271002A5079335940 @default.
- W2892271002 hasConcept C10138342 @default.
- W2892271002 hasConcept C121087249 @default.
- W2892271002 hasConcept C121955636 @default.
- W2892271002 hasConcept C144133560 @default.
- W2892271002 hasConcept C162853370 @default.
- W2892271002 hasConcept C17744445 @default.
- W2892271002 hasConcept C178008962 @default.
- W2892271002 hasConcept C18903297 @default.
- W2892271002 hasConcept C195487862 @default.
- W2892271002 hasConcept C199539241 @default.
- W2892271002 hasConcept C2778354632 @default.
- W2892271002 hasConcept C2909468537 @default.
- W2892271002 hasConcept C39432304 @default.
- W2892271002 hasConcept C526734887 @default.
- W2892271002 hasConcept C58546491 @default.
- W2892271002 hasConcept C59345209 @default.
- W2892271002 hasConcept C66204764 @default.
- W2892271002 hasConcept C86803240 @default.
- W2892271002 hasConceptScore W2892271002C10138342 @default.
- W2892271002 hasConceptScore W2892271002C121087249 @default.
- W2892271002 hasConceptScore W2892271002C121955636 @default.
- W2892271002 hasConceptScore W2892271002C144133560 @default.
- W2892271002 hasConceptScore W2892271002C162853370 @default.
- W2892271002 hasConceptScore W2892271002C17744445 @default.
- W2892271002 hasConceptScore W2892271002C178008962 @default.
- W2892271002 hasConceptScore W2892271002C18903297 @default.
- W2892271002 hasConceptScore W2892271002C195487862 @default.
- W2892271002 hasConceptScore W2892271002C199539241 @default.
- W2892271002 hasConceptScore W2892271002C2778354632 @default.
- W2892271002 hasConceptScore W2892271002C2909468537 @default.
- W2892271002 hasConceptScore W2892271002C39432304 @default.
- W2892271002 hasConceptScore W2892271002C526734887 @default.
- W2892271002 hasConceptScore W2892271002C58546491 @default.
- W2892271002 hasConceptScore W2892271002C59345209 @default.
- W2892271002 hasConceptScore W2892271002C66204764 @default.
- W2892271002 hasConceptScore W2892271002C86803240 @default.
- W2892271002 hasLocation W28922710021 @default.
- W2892271002 hasOpenAccess W2892271002 @default.
- W2892271002 hasPrimaryLocation W28922710021 @default.
- W2892271002 hasRelatedWork W2017339923 @default.
- W2892271002 hasRelatedWork W2460079006 @default.
- W2892271002 hasRelatedWork W2508642646 @default.
- W2892271002 hasRelatedWork W2548197902 @default.
- W2892271002 hasRelatedWork W2735512016 @default.
- W2892271002 hasRelatedWork W2739673974 @default.
- W2892271002 hasRelatedWork W2895056807 @default.
- W2892271002 hasRelatedWork W3007299288 @default.
- W2892271002 hasRelatedWork W3011202079 @default.
- W2892271002 hasRelatedWork W3088432414 @default.
- W2892271002 hasRelatedWork W3122052504 @default.
- W2892271002 hasRelatedWork W3136350621 @default.
- W2892271002 hasRelatedWork W3159838243 @default.
- W2892271002 hasRelatedWork W3214301204 @default.
- W2892271002 hasRelatedWork W2159753641 @default.
- W2892271002 hasRelatedWork W2170259155 @default.
- W2892271002 hasRelatedWork W2344755563 @default.
- W2892271002 hasRelatedWork W2503544900 @default.
- W2892271002 hasRelatedWork W2572629318 @default.
- W2892271002 hasRelatedWork W2754986164 @default.
- W2892271002 isParatext "false" @default.
- W2892271002 isRetracted "false" @default.
- W2892271002 magId "2892271002" @default.
- W2892271002 workType "article" @default.