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- W2892292285 abstract "Abstract Historically, most company markets and product ranges, like Topsy, have “just grow'd”. Product-market strategy seeks to exploit the concept, talent or orientation identified by a company as its own strength through the correct definition of its business. This strategy means that management will try to build an integrated “family” or “system” of products and markets to develop a business in which the operations will be mutually supportive. The author describes in detail an attempt to produce a product-market development plan for a highly diversified organization." @default.
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- W2892292285 date "1970-01-01" @default.
- W2892292285 modified "2023-09-26" @default.
- W2892292285 title "Product market strategy" @default.
- W2892292285 doi "https://doi.org/10.1016/s0024-6301(70)80010-3" @default.
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