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- W2892334213 abstract "Purpose This purpose of this paper is to clustering Kuwaiti consumers choice of Sharia-complaint financial products and services based on several factors such as religiosity, financial knowledge, customer value, satisfaction, trust, service quality, relationship with service providers and innovation. Design/methodology/approach The study uses self-organizing maps, a neural network technique, in order to cluster and segment consumers of Sharia-compliant financial products and services in Kuwait. From a marketing perspective, SOM can be viewed as a flexible clustering technique in which different clusters are identified without the rigid traditional statistical assumptions of linearity or normality. Findings This paper shows that consumers of Sharia-compliant financial products in Kuwait can be clustered into three distinct segments: enthusiasts, laggards and rejectors. The enthusiasts represent the largest cluster with a frequency of around 66 percent, while the Rejectors represent the smallest segment with a frequency of 10 percent. Originality/value This paper advances our knowledge about the behavioral aspects of financial consumer choice within a non-traditional Sharia-compliant financial products context." @default.
- W2892334213 created "2018-09-27" @default.
- W2892334213 creator A5021722802 @default.
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- W2892334213 date "2019-02-04" @default.
- W2892334213 modified "2023-09-25" @default.
- W2892334213 title "Clustering Kuwaiti consumer attitudes towards Sharia-compliant financial products" @default.
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- W2892334213 doi "https://doi.org/10.1108/ijbm-09-2017-0198" @default.
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