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• W2892389729 abstract "Women aesthetics that are visualized in the billboard advertisement of Pundi Bank is a strategic activity to persuade consumer or society. This is intended to see the picture of female aesthetics and its significance in contemporary society through the billboard advertisement of Pundi Bank by identifying the signs contained. The method that is used in this study is semiotics. Semiotics is essentially a qualitative interpretative (interpretation) method that focuses on sign and text as a study object as well as on how researchers interpret and understand the code (decoding) of the sign and the text. This study gives the aesthetic female image presented in the ad message it appears to be of the election of the visual communication element, It’s like photographic illustration, text, and color. The elements are arranged in such a harmony with the use of asymmetrical balance, making it look more attractive with a protrusion on the photographic illustration. The meaning that is delivered by Pundi Bank from this advertisement is a reflection of women’s lifestyle reality in contemporary society. Furthermore, this advertisement is formed by many icons in which it can be interpreted as a symbol of contemporary woman. Besides that, Pundi Bank advertisement also has a construction of social reality which can be seen as denotative and connotative meaning.Estetika perempuan yang divisuliasasikan dalam iklan billboard bank Pundi merupakan kegiatan yang strategis untuk mampu mempersuasif masyarakat konsumen. Tujuannya agar gambaran tentang estetika perempuan dan makna perempuan dalam masyarakat kontemporer yang ditampilkan oleh bank Pundi melalui iklan billboardnya dengan cara mengidenfikasi tanda-tanda yang terdapat dalam iklan tersebut. Penelitian ini menggunakan metode semiotika. Metode semiotika pada dasarnya bersifat kualitatif interpretatif (interpretation), yaitu sebuah metode yang memfokuskan pada tanda dan teks sebagai objek kajiannya, serta bagaimana peneliti menafsirkan dan memahami kode (decoding) dibalik tanda dan teks tersebut. Hasil penelitian ini memberikan gambaran estetika perempuan dihadirkan dalam pesan iklan itu tampak dari pemilihan unsur-unsur komunikasi visualnya, seperti ilustrasi fotografi, teks, dan warnanya. Unsur-unsur tersebut ditata sedemikian rupa secara harmonis dengan menggunakan keseimbangan asimetris, menjadikannya nampak lebih menarik dengan penonjolan pada ilustrasi fotografinya. Makna yang diciptkan iklan bank Pundi merupakan cerminan realita gaya hidup perempuan pada masyarakat kontemporer. Iklan bank Pundi juga banyak terbentuk oleh ikon-ikon yang dapat dimaknai sebagai simbul perempuan kekinian. Iklan bank Pundi juga memiliki konstruksi realitas sosial yang dapat dimaknai sebagai makna Denotatif dan Konotatif." @default.
• W2892389729 created "2018-10-05" @default.
• W2892389729 creator A5007450832 @default.
• W2892389729 date "2018-09-27" @default.
• W2892389729 modified "2023-09-29" @default.
• W2892389729 title "Women Aesthetics in Pundi Bank Advertisement from Cultural Studies Perspective" @default.
• W2892389729 doi "https://doi.org/10.31091/mudra.v33i3.518" @default.
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