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- W2892438654 abstract "The paper explores implications of implementation of contemporary market economy and company management in countries with significantly different national cultures comparing to those in which they emerged. In such countries a dilemma occurs: should national culture be adjusted to economic system and management or should just the opposite be done? The consequence in the first option is the process of convergence, while the consequence in the second option is the process of divergence of national cultures. The paper suggests that Serbia should choose and implement the strategy of crossvergence, that is, to simultaneously adjust the system of market economy and management on the one hand, and national culture on the other. The paper also analyses the roles that the Government, company managers and, especially, academic researchers and teachers should play in the process of crossvergence." @default.
- W2892438654 created "2018-10-05" @default.
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- W2892438654 date "2018-01-01" @default.
- W2892438654 modified "2023-09-28" @default.
- W2892438654 title "CULTURAL CONVERGENCE OR DIVERGENCE?" @default.
- W2892438654 doi "https://doi.org/10.20472/ahc.2018.004.005" @default.
- W2892438654 hasPublicationYear "2018" @default.
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