FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2892463090> ?p ?o ?g. }

• W2892463090 endingPage "27" @default.
• W2892463090 startingPage "15" @default.
• W2892463090 abstract "Abstract Retailers often use the promotion strategy of offering supplementary products (e.g., free gift, bundle) to attract consumers and increase sales. Despite the growing literature on the promotions that are differently framed but offer economically identical values, little research has examined the link between promotion framing and consumer product returns. The current article sheds light on this relationship, hypothesizing that a free gift promotion would be superior to a bundle promotion in reducing consumer product returns. The findings suggest that a gift‐framed promotion leads to a lower product return intention than an economically equivalent bundle promotion, because consumers tend to perceive more loss from giving up the gift‐framed (vs. bundle‐framed) deal. Further, this study examines a moderating role of brand familiarity (familiar vs. unfamiliar) and shows that the merits of free gift framing on product return intention via perceived loss are amplified (attenuated) when the promoted brand is familiar (unfamiliar). Overall, the investigations of this study imply that it is better to frame a promotion as a “free gift” than a “bundle” to increase perceived loss in returning the purchase and thus to decrease consumer product returns. This strategic intervention works especially when the gift is offered by familiar brands." @default.
• W2892463090 created "2018-10-05" @default.
• W2892463090 creator A5025102458 @default.
• W2892463090 creator A5047808862 @default.
• W2892463090 date "2018-09-27" @default.
• W2892463090 modified "2023-10-17" @default.
• W2892463090 title "“Retail is detail! Give consumers a gift rather than a bundle”: Promotion framing and consumer product returns" @default.
• W2892463090 cites W1971116205 @default.
• W2892463090 cites W1986887503 @default.
• W2892463090 cites W1989229635 @default.
• W2892463090 cites W1994401313 @default.
• W2892463090 cites W2008073538 @default.
• W2892463090 cites W2008751050 @default.
• W2892463090 cites W2024140722 @default.
• W2892463090 cites W2034816321 @default.
• W2892463090 cites W2037248336 @default.
• W2892463090 cites W2049023573 @default.
• W2892463090 cites W2066627267 @default.
• W2892463090 cites W2078034182 @default.
• W2892463090 cites W2084870027 @default.
• W2892463090 cites W2086670988 @default.
• W2892463090 cites W2090420549 @default.
• W2892463090 cites W2090456965 @default.
• W2892463090 cites W2093398502 @default.
• W2892463090 cites W2096648510 @default.
• W2892463090 cites W2099165443 @default.
• W2892463090 cites W2108110364 @default.
• W2892463090 cites W2108860923 @default.
• W2892463090 cites W2114385529 @default.
• W2892463090 cites W2126121988 @default.
• W2892463090 cites W2128644618 @default.
• W2892463090 cites W2132881979 @default.
• W2892463090 cites W2139947627 @default.
• W2892463090 cites W2147664728 @default.
• W2892463090 cites W2169590246 @default.
• W2892463090 cites W2174722713 @default.
• W2892463090 cites W2309005775 @default.
• W2892463090 cites W2587860328 @default.
• W2892463090 cites W2997960800 @default.
• W2892463090 cites W3011865677 @default.
• W2892463090 cites W3123707289 @default.
• W2892463090 cites W3125283999 @default.
• W2892463090 cites W4238900979 @default.
• W2892463090 cites W4255776301 @default.
• W2892463090 cites W4256139979 @default.
• W2892463090 cites W958725275 @default.
• W2892463090 doi "https://doi.org/10.1002/mar.21154" @default.
• W2892463090 hasPublicationYear "2018" @default.
• W2892463090 type Work @default.
• W2892463090 sameAs 2892463090 @default.
• W2892463090 citedByCount "22" @default.
• W2892463090 countsByYear W28924630902019 @default.
• W2892463090 countsByYear W28924630902020 @default.
• W2892463090 countsByYear W28924630902021 @default.
• W2892463090 countsByYear W28924630902022 @default.
• W2892463090 countsByYear W28924630902023 @default.
• W2892463090 crossrefType "journal-article" @default.
• W2892463090 hasAuthorship W2892463090A5025102458 @default.
• W2892463090 hasAuthorship W2892463090A5047808862 @default.
• W2892463090 hasBestOaLocation W28924630901 @default.
• W2892463090 hasConcept C112698675 @default.
• W2892463090 hasConcept C127413603 @default.
• W2892463090 hasConcept C139749660 @default.
• W2892463090 hasConcept C144133560 @default.
• W2892463090 hasConcept C159985019 @default.
• W2892463090 hasConcept C162853370 @default.
• W2892463090 hasConcept C169087156 @default.
• W2892463090 hasConcept C17744445 @default.
• W2892463090 hasConcept C192562407 @default.
• W2892463090 hasConcept C199539241 @default.
• W2892463090 hasConcept C2524010 @default.
• W2892463090 hasConcept C2778134712 @default.
• W2892463090 hasConcept C2781402841 @default.
• W2892463090 hasConcept C33923547 @default.
• W2892463090 hasConcept C66938386 @default.
• W2892463090 hasConcept C90673727 @default.
• W2892463090 hasConcept C94625758 @default.
• W2892463090 hasConcept C98147612 @default.
• W2892463090 hasConceptScore W2892463090C112698675 @default.
• W2892463090 hasConceptScore W2892463090C127413603 @default.
• W2892463090 hasConceptScore W2892463090C139749660 @default.
• W2892463090 hasConceptScore W2892463090C144133560 @default.
• W2892463090 hasConceptScore W2892463090C159985019 @default.
• W2892463090 hasConceptScore W2892463090C162853370 @default.
• W2892463090 hasConceptScore W2892463090C169087156 @default.
• W2892463090 hasConceptScore W2892463090C17744445 @default.
• W2892463090 hasConceptScore W2892463090C192562407 @default.
• W2892463090 hasConceptScore W2892463090C199539241 @default.
• W2892463090 hasConceptScore W2892463090C2524010 @default.
• W2892463090 hasConceptScore W2892463090C2778134712 @default.
• W2892463090 hasConceptScore W2892463090C2781402841 @default.
• W2892463090 hasConceptScore W2892463090C33923547 @default.
• W2892463090 hasConceptScore W2892463090C66938386 @default.
• W2892463090 hasConceptScore W2892463090C90673727 @default.
• W2892463090 hasConceptScore W2892463090C94625758 @default.
• W2892463090 hasConceptScore W2892463090C98147612 @default.
• W2892463090 hasIssue "1" @default.
• W2892463090 hasLocation W28924630901 @default.

• next