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- W2892586216 abstract "Software as a Service (SaaS) has been a new paradigm for delivering services, which provides access to applications to end users though the internet. Customer retention is important for SaaS providers to collect long-run profit. For the aim of optimizing retention expending for customers of different service levels within computing resources constraint, we propose a dynamic model based on features of SaaS and inertia theory. In both limited and unlimited cash constraint settings, we discuss the optimal spending policies of customers who purchase different levels of servers and its corresponding retention effect. Finally, we show the influence of cash capacity constraint on optimal spending policies and profit. The results reveal that cash capacity has an impact on the path of optimal retention spending for customers of different service levels. In addition, the optimal retention spending and its profit will converge to a steady state no matter how much the cash capacity is." @default.
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- W2892586216 date "2018-05-01" @default.
- W2892586216 modified "2023-10-16" @default.
- W2892586216 title "How to Optimize Spending on Retention of SaaS Customers" @default.
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- W2892586216 doi "https://doi.org/10.1109/imcec.2018.8469608" @default.
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