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• W2892708072 abstract "In the UK tobacco denormalisation strategies (i.e. indoor smoking ban and displayban), have been acknowledged as important strategies to encourage behaviourchange in smokers, through quitting or at least minimising it. This study examines theimpact of these strategies on smokers and their behaviours in retail establishmentsand shared consumption spaces. It extends the work of Festinger (1957) ondissonance manifestation and behaviour, and of Michie and West’s (2011) concept ofbehaviour change interventions, through the examination of smokers as consumers.The strategy of ‘denormalising’ tobacco use has become one of the cornerstones ofthe global tobacco control movement. In the UK, tobacco denormalisation was bornout of a need to protect non-smokers from the dangers of second-hand smoke andcurb increasing numbers of deaths in smokers. These policies are overseen by theWHO Framework Convention on Tobacco Control (WHO FCTC), to which the UKbecame a signatory in 2002. Although the UK has strict tobacco denormalisationstrategies and leads the way in tobacco control in Europe, there remains a dearth ofUK-centric qualitative studies from a consumer standpoint exploring smokingbehaviours and the impact of tobacco denormalisation.An interpretivist theoretical perspective and the phenomenology research design isadopted for this study, drawing on qualitative data using interviews with 25 individuals(current smokers, ex-smokers, and non-smokers, retailers and industry personnel),living and working in and around the town of Huddersfield and the region of WestYorkshire, as well as three separate participant observations held in a stop-smokingclinic in the town of Huddersfield. Data was analysed using the strategy recommendedby Miles & Huberman (1984), aided using NVIVO 11 data analysis software to identifyemergent themes recommended by Bazeley & Jackson (2013). Results of this study’s analysis of data suggest that tobacco control strategies haveoverseen behaviour change in smoking participants during purchase andconsumption, and whilst in shared consumption spaces but not in the way intended.Smoking participants continue to adopt, purchase and consume tobacco products inthe face of mounting social and cultural opposition. However, behaviour change ismanifested in ways they circumvent “barriers to purchase, consumption and use”. Forexample, making friends with other smokers whilst standing outside to smoke,adopting new or alternative products such as e-cigarettes, engaging in brand switchingand bulk buying, becoming brand knowledgeable and more informed about location ofproducts stored in gantries, but also engaging in compensatory health behaviours tojustify smoking continuation. The behaviour of smoking participants suggestsobservation and rejection of tobacco control strategies occur in parallel (i.e. take placeat the same time). Findings therefore raise questions about the ethical and practicalextent to which tobacco denormalisation strategies influence and encourage smokersto change behaviours." @default.
• W2892708072 created "2018-10-05" @default.
• W2892708072 creator A5041487996 @default.
• W2892708072 date "2017-10-01" @default.
• W2892708072 modified "2023-09-23" @default.
• W2892708072 title "Consumption practices, conflict resolution and behaviour change in the UK smokers market" @default.
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