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- W2892800189 abstract "Tematik televizyon yayinciliginin genel televizyon yayinciligina alternatif olusturdugu arastirmanin odak noktasini olusturmaktadir. Kullanimlar ve doyumlar yaklasimina gore, genel televizyon ve tematik televizyon yayinciliginda izleyici tercih egilimlerinin nasil sekillendigini bulmak, izleyicilerin genel yayin veya tematik yayinciligi tercih etme nedenlerini belirlemek, bu tercihlere etki eden unsurlari ortaya koymak icin Subat 2017’de kartopu orneklem metodu kullanilarak 1456 katilimciyla anket calismasi gerceklestirilmistir. Arastirma sonucunda, izleyicilerin genel yayinlarda eglendiricidinlendirici, tematik yayinlarda ise daha cok kisisel alana hitap eden programlara egilim duyduklari; genel yayindan tematige dogru yonelim oldugu ve tematik yayin izleyicilerinin daha cok yalniz izlemeyi tercih etttikleri ortaya cikmistir. Tematik televizyon izleme faktorleri ile demografik ozellikler arasindaki iliskinin de sorgulandigi arastirmada: “Uzmanlasma” faktorunun cinsiyet, medeni durum, egitim, aylik harcama tutari ve yasla iliskili oldugu; “hedef kitle-reklam-reyting iliskisi” faktorunun, egitim ve aylik harcama tutariyla iliskili oldugu; “kisisellesme” faktorunun, cinsiyet, egitim ve aylik harcama tutariyla iliskili oldugu bulunmustur." @default.
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- W2892800189 date "2018-10-01" @default.
- W2892800189 modified "2023-10-18" @default.
- W2892800189 title "GENERALIST TELEVISION / THEMATIC TELEVISION VIEWING ATTITUDES IN THE CONTEXT OF USES AND GRATIFICATIONS APPROACH" @default.
- W2892800189 doi "https://doi.org/10.7456/10804100/010" @default.
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