Matches in SemOpenAlex for { <https://semopenalex.org/work/W2892907833> ?p ?o ?g. }
- W2892907833 endingPage "10" @default.
- W2892907833 startingPage "1" @default.
- W2892907833 abstract "It is well known that the evaluation of a product from the shelf considers the simultaneous cerebral and emotional evaluation of the different qualities of the product such as its colour, the eventual images shown, and the envelope’s texture (hereafter all included in the term “product experience”). However, the measurement of cerebral and emotional reactions during the interaction with food products has not been investigated in depth in specialized literature. The aim of this paper was to investigate such reactions by the EEG and the autonomic activities, as elicited by the cross-sensory interaction (sight and touch) across several different products. In addition, we investigated whether (i) the brand (Major Brand or Private Label), (ii) the familiarity (Foreign or Local Brand), and (iii) the hedonic value of products (Comfort Food or Daily Food) influenced the reaction of a group of volunteers during their interaction with the products. Results showed statistically significantly higher tendency of cerebral approach (as indexed by EEG frontal alpha asymmetry) in response to comfort food during the visual exploration and the visual and tactile exploration phases. Furthermore, for the same index, a higher tendency of approach has been found toward foreign food products in comparison with local food products during the visual and tactile exploration phase. Finally, the same comparison performed on a different index (EEG frontal theta) showed higher mental effort during the interaction with foreign products during the visual exploration and the visual and tactile exploration phases. Results from the present study could deepen the knowledge on the neurophysiological response to food products characterized by different nature in terms of hedonic value familiarity; moreover, they could have implications for food marketers and finally lead to further study on how people make food choices through the interactions with their commercial envelope." @default.
- W2892907833 created "2018-10-05" @default.
- W2892907833 creator A5004084296 @default.
- W2892907833 creator A5010366936 @default.
- W2892907833 creator A5013571550 @default.
- W2892907833 creator A5013779541 @default.
- W2892907833 creator A5017949692 @default.
- W2892907833 creator A5019086465 @default.
- W2892907833 creator A5027073980 @default.
- W2892907833 creator A5028617435 @default.
- W2892907833 creator A5030785460 @default.
- W2892907833 creator A5031204317 @default.
- W2892907833 creator A5031550831 @default.
- W2892907833 creator A5045454475 @default.
- W2892907833 creator A5050310029 @default.
- W2892907833 creator A5059379900 @default.
- W2892907833 creator A5091210510 @default.
- W2892907833 date "2018-09-24" @default.
- W2892907833 modified "2023-10-02" @default.
- W2892907833 title "Neurophysiological Responses to Different Product Experiences" @default.
- W2892907833 cites W1502478889 @default.
- W2892907833 cites W1570292469 @default.
- W2892907833 cites W1880090099 @default.
- W2892907833 cites W1947806589 @default.
- W2892907833 cites W1971151868 @default.
- W2892907833 cites W1978861212 @default.
- W2892907833 cites W1978946735 @default.
- W2892907833 cites W1986845500 @default.
- W2892907833 cites W1988818797 @default.
- W2892907833 cites W1989978397 @default.
- W2892907833 cites W1993970157 @default.
- W2892907833 cites W2001097956 @default.
- W2892907833 cites W2003697795 @default.
- W2892907833 cites W2029334490 @default.
- W2892907833 cites W2041281077 @default.
- W2892907833 cites W2047476042 @default.
- W2892907833 cites W2052774071 @default.
- W2892907833 cites W2064393583 @default.
- W2892907833 cites W2075149264 @default.
- W2892907833 cites W2079718148 @default.
- W2892907833 cites W2092217133 @default.
- W2892907833 cites W2092804630 @default.
- W2892907833 cites W2093300839 @default.
- W2892907833 cites W2098330912 @default.
- W2892907833 cites W2102998034 @default.
- W2892907833 cites W2120339204 @default.
- W2892907833 cites W2128495200 @default.
- W2892907833 cites W2133085034 @default.
- W2892907833 cites W2141592724 @default.
- W2892907833 cites W2142638745 @default.
- W2892907833 cites W2148449266 @default.
- W2892907833 cites W2150253463 @default.
- W2892907833 cites W2162273778 @default.
- W2892907833 cites W2165857685 @default.
- W2892907833 cites W2167575933 @default.
- W2892907833 cites W2193675367 @default.
- W2892907833 cites W2411256484 @default.
- W2892907833 cites W2530704949 @default.
- W2892907833 cites W2533339693 @default.
- W2892907833 cites W2600719567 @default.
- W2892907833 cites W2607268008 @default.
- W2892907833 cites W2737638496 @default.
- W2892907833 cites W2739326878 @default.
- W2892907833 cites W2754156622 @default.
- W2892907833 cites W3191722934 @default.
- W2892907833 cites W4237530378 @default.
- W2892907833 cites W643736241 @default.
- W2892907833 doi "https://doi.org/10.1155/2018/9616301" @default.
- W2892907833 hasPubMedCentralId "https://www.ncbi.nlm.nih.gov/pmc/articles/6174742" @default.
- W2892907833 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/30344600" @default.
- W2892907833 hasPublicationYear "2018" @default.
- W2892907833 type Work @default.
- W2892907833 sameAs 2892907833 @default.
- W2892907833 citedByCount "31" @default.
- W2892907833 countsByYear W28929078332019 @default.
- W2892907833 countsByYear W28929078332020 @default.
- W2892907833 countsByYear W28929078332021 @default.
- W2892907833 countsByYear W28929078332022 @default.
- W2892907833 countsByYear W28929078332023 @default.
- W2892907833 crossrefType "journal-article" @default.
- W2892907833 hasAuthorship W2892907833A5004084296 @default.
- W2892907833 hasAuthorship W2892907833A5010366936 @default.
- W2892907833 hasAuthorship W2892907833A5013571550 @default.
- W2892907833 hasAuthorship W2892907833A5013779541 @default.
- W2892907833 hasAuthorship W2892907833A5017949692 @default.
- W2892907833 hasAuthorship W2892907833A5019086465 @default.
- W2892907833 hasAuthorship W2892907833A5027073980 @default.
- W2892907833 hasAuthorship W2892907833A5028617435 @default.
- W2892907833 hasAuthorship W2892907833A5030785460 @default.
- W2892907833 hasAuthorship W2892907833A5031204317 @default.
- W2892907833 hasAuthorship W2892907833A5031550831 @default.
- W2892907833 hasAuthorship W2892907833A5045454475 @default.
- W2892907833 hasAuthorship W2892907833A5050310029 @default.
- W2892907833 hasAuthorship W2892907833A5059379900 @default.
- W2892907833 hasAuthorship W2892907833A5091210510 @default.
- W2892907833 hasBestOaLocation W28929078331 @default.
- W2892907833 hasConcept C152478114 @default.
- W2892907833 hasConcept C15744967 @default.