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- W2893054231 abstract "The logical starting point for analyzing texts is to consider the meaning ofthe text. All texts are about something (i.e., they have content); and themost direct way of taking account of this is through content analysis. Developed by communication scholars in the early 20th century, contentanalysis was first used to measure the objective features (article length,size of headline, etc.) of newspaper stories. During World War II its scopewas broadened to include various forms of propaganda including nonprint discourse. By the 1950s, content analysis had established itself incommunication research as virtually synonymous with discourse analysis. Berelson’s classic 1952 work defined it thusly: “Content analysis is aresearch technique that objectively, systematically, and quantitatively describes the manifest content of communication” (Berelson, 1952). In recent decades, however, as discourse analysis itself has evolved into abroad variety of approaches ranging from ethnomethodology to artificialintelligence, content analysis has lost its status as the prime means of analyzing texts. Although in specific cases it can still serve that purpose, today it is more often used in a supporting role for more sophisticatedforms of discourse analysis." @default.
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- W2893054231 date "2003-12-08" @default.
- W2893054231 modified "2023-09-23" @default.
- W2893054231 title "Content Analysis: What Texts Talk About" @default.
- W2893054231 doi "https://doi.org/10.4324/9781410609526-6" @default.
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