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• W2893073568 abstract "As governments are increasingly turning to social media as a means of engaging the public, questions remain as to how they are actually using various social media platforms. Do specific platforms engender specific types of messages? If so, what are they, and how do they affect civic engagement, co-participation, and address citizen concerns? In this paper, we compare the use of Instagram and Twitter by ‘The Big Lift’, a bridge re-decking project completed by Halifax Harbour Bridges. Based on a content analysis of Instagram (n = 248) and Twitter (n = 1278) public posts, we found that Instagram was used as a more ‘informal’ narrative platform that promoted a clicktivist type of responses from the audience, whereas Twitter was a more ‘formal’ news platform that supported greater two-way communication between the organization and the audience. We conclude that by building and maintaining their active presence and following base on social media, and especially on Twitter, organizations can develop a capacity to address social concerns during disruptive events or infrastructure projects like ‘The Big Lift’." @default.
• W2893073568 created "2018-10-05" @default.
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• W2893073568 date "2018-10-01" @default.
• W2893073568 modified "2023-09-27" @default.
• W2893073568 title "Examining government cross-platform engagement in social media: Instagram vs Twitter and the big lift project" @default.
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• W2893073568 doi "https://doi.org/10.1016/j.giq.2018.09.005" @default.
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