Matches in SemOpenAlex for { <https://semopenalex.org/work/W2893084384> ?p ?o ?g. }
- W2893084384 endingPage "31" @default.
- W2893084384 startingPage "15" @default.
- W2893084384 abstract "A marketing simulation represents a comprehensive and integrative business environment in which students actively manage firms that compete against each other. This article describes how marketing simulations harness digital disruption to enhance learning processes and outcomes and (ultimately) prepare students for their future careers. The article focuses on comprehensive marketing simulations, which have more decision variables and incorporate authentic competition, rather than “play against the machine” games. It defines digital disruption as the change that occurs when new digital technologies change customer experiences, business processes, and business models, thereby changing how value is cocreated. The article begins by describing how simulations capture digital disruption in the marketplace and harness it to improve students’ learning experiences and outcomes. The description reflects the authors’ experiences with the LINKS suite of simulations (www.LINKS-simulations.com), as well as the experiences of other instructors and students. The article then discusses pedagogical opportunities and class activities that enhance learning experiences connected with digital disruption in business ecosystems. It closes by emphasizing three best practices for marketing educators. The discussion applies to undergraduate, MBA, executive MBA, and programs targeted at other student groups (e.g., in-house corporate programs)." @default.
- W2893084384 created "2018-10-05" @default.
- W2893084384 creator A5024790279 @default.
- W2893084384 creator A5066166266 @default.
- W2893084384 creator A5075298177 @default.
- W2893084384 date "2018-09-28" @default.
- W2893084384 modified "2023-10-05" @default.
- W2893084384 title "Harnessing Digital Disruption With Marketing Simulations" @default.
- W2893084384 cites W1932123216 @default.
- W2893084384 cites W1978310572 @default.
- W2893084384 cites W1982748275 @default.
- W2893084384 cites W1985434604 @default.
- W2893084384 cites W1985804383 @default.
- W2893084384 cites W1986342936 @default.
- W2893084384 cites W1988558440 @default.
- W2893084384 cites W1994953852 @default.
- W2893084384 cites W2019634153 @default.
- W2893084384 cites W2021167633 @default.
- W2893084384 cites W2032103297 @default.
- W2893084384 cites W2032808143 @default.
- W2893084384 cites W2040756922 @default.
- W2893084384 cites W2047360901 @default.
- W2893084384 cites W2049588749 @default.
- W2893084384 cites W2064814764 @default.
- W2893084384 cites W2081885650 @default.
- W2893084384 cites W2083870950 @default.
- W2893084384 cites W2096456603 @default.
- W2893084384 cites W2107992113 @default.
- W2893084384 cites W2111031300 @default.
- W2893084384 cites W2122969656 @default.
- W2893084384 cites W2144336601 @default.
- W2893084384 cites W2147454772 @default.
- W2893084384 cites W2153942071 @default.
- W2893084384 cites W2164893588 @default.
- W2893084384 cites W2173575915 @default.
- W2893084384 cites W2193039933 @default.
- W2893084384 cites W2254056452 @default.
- W2893084384 cites W2267830373 @default.
- W2893084384 cites W2286675396 @default.
- W2893084384 cites W2310119800 @default.
- W2893084384 cites W2318348465 @default.
- W2893084384 cites W2357130877 @default.
- W2893084384 cites W2380504911 @default.
- W2893084384 cites W2396526128 @default.
- W2893084384 cites W2402052151 @default.
- W2893084384 cites W2409999442 @default.
- W2893084384 cites W2411702495 @default.
- W2893084384 cites W2422895071 @default.
- W2893084384 cites W2465116584 @default.
- W2893084384 cites W2466304164 @default.
- W2893084384 cites W2507008375 @default.
- W2893084384 cites W2560869459 @default.
- W2893084384 cites W2567664859 @default.
- W2893084384 cites W2607098468 @default.
- W2893084384 cites W2613341922 @default.
- W2893084384 cites W2622113949 @default.
- W2893084384 cites W2744793535 @default.
- W2893084384 cites W2752339150 @default.
- W2893084384 cites W2790244476 @default.
- W2893084384 cites W2890440186 @default.
- W2893084384 cites W3122294693 @default.
- W2893084384 doi "https://doi.org/10.1177/0273475318803417" @default.
- W2893084384 hasPublicationYear "2018" @default.
- W2893084384 type Work @default.
- W2893084384 sameAs 2893084384 @default.
- W2893084384 citedByCount "22" @default.
- W2893084384 countsByYear W28930843842019 @default.
- W2893084384 countsByYear W28930843842020 @default.
- W2893084384 countsByYear W28930843842021 @default.
- W2893084384 countsByYear W28930843842022 @default.
- W2893084384 countsByYear W28930843842023 @default.
- W2893084384 crossrefType "journal-article" @default.
- W2893084384 hasAuthorship W2893084384A5024790279 @default.
- W2893084384 hasAuthorship W2893084384A5066166266 @default.
- W2893084384 hasAuthorship W2893084384A5075298177 @default.
- W2893084384 hasConcept C119857082 @default.
- W2893084384 hasConcept C144133560 @default.
- W2893084384 hasConcept C154945302 @default.
- W2893084384 hasConcept C162853370 @default.
- W2893084384 hasConcept C17744445 @default.
- W2893084384 hasConcept C18903297 @default.
- W2893084384 hasConcept C199539241 @default.
- W2893084384 hasConcept C2776291640 @default.
- W2893084384 hasConcept C2777212361 @default.
- W2893084384 hasConcept C2780483485 @default.
- W2893084384 hasConcept C41008148 @default.
- W2893084384 hasConcept C56739046 @default.
- W2893084384 hasConcept C79581498 @default.
- W2893084384 hasConcept C86803240 @default.
- W2893084384 hasConcept C91306197 @default.
- W2893084384 hasConcept C98495876 @default.
- W2893084384 hasConceptScore W2893084384C119857082 @default.
- W2893084384 hasConceptScore W2893084384C144133560 @default.
- W2893084384 hasConceptScore W2893084384C154945302 @default.
- W2893084384 hasConceptScore W2893084384C162853370 @default.
- W2893084384 hasConceptScore W2893084384C17744445 @default.
- W2893084384 hasConceptScore W2893084384C18903297 @default.
- W2893084384 hasConceptScore W2893084384C199539241 @default.