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- W2893134080 abstract "With the rapid growth of the internet, Social Network Services (SNSs) have played an important role. As the use of SNSs increases, users experience a sense of responsibility to respond to other people''s messages or requests, and consequently experience an social overload, feeling too much social support for other users. In this study, we examined the effects of social overload on loneliness and SNS discontinuous usage intention. To verify the research model, data were collected from 83 SNS users and analyzed using SmartPLS, a structural equation modeling tool. The results of this study showed that the communal orientation and the degree of use of SNS influenced the social overload, and the social overload had a significant effect on loneliness and SNS discontinuous usage intention. The findings of this study are expected to help understand the social overload and loneliness in the use of SNS, and may also provide a strategic direction for SNS service providers." @default.
- W2893134080 created "2018-10-05" @default.
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- W2893134080 date "2017-01-01" @default.
- W2893134080 modified "2023-09-24" @default.
- W2893134080 title "사회적 지지 과부하가 소셜미디어 환경에서의 사회적 소통에 미치는 영향" @default.
- W2893134080 hasPublicationYear "2017" @default.
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