Matches in SemOpenAlex for { <https://semopenalex.org/work/W2893198304> ?p ?o ?g. }
Showing items 1 to 66 of
66
with 100 items per page.
- W2893198304 abstract "This study focuses on factors that predict consumer attitudes towards short message service (SMS) advertising. The purpose of the study is to build a predictive framework that can be employed to identify which factors of SMS advertising contribute to different attitudinal groups. This study is based on the push and pull motivation theory which, in this context, explains and predicts consumer responses to SMS advertisements. The results of the discriminant analysis indicate that three factors of SMS advertising are responsible for group separation, namely perceived SMS infotainment, perceived knowledge and fear of spamming. The discriminant model enables practitioners to predict the category to which consumers belong based on their responses to the factors of SMS advertising, and allows media practitioners to use SMS advertising more effectively." @default.
- W2893198304 created "2018-10-05" @default.
- W2893198304 creator A5024794317 @default.
- W2893198304 creator A5068708777 @default.
- W2893198304 date "2018-09-29" @default.
- W2893198304 modified "2023-09-24" @default.
- W2893198304 title "Factors that Predict Attitudinal Grouping towards SMS Advertising" @default.
- W2893198304 doi "https://doi.org/10.3991/ijim.v12i5.8985" @default.
- W2893198304 hasPublicationYear "2018" @default.
- W2893198304 type Work @default.
- W2893198304 sameAs 2893198304 @default.
- W2893198304 citedByCount "0" @default.
- W2893198304 crossrefType "journal-article" @default.
- W2893198304 hasAuthorship W2893198304A5024794317 @default.
- W2893198304 hasAuthorship W2893198304A5068708777 @default.
- W2893198304 hasBestOaLocation W28931983041 @default.
- W2893198304 hasConcept C110875604 @default.
- W2893198304 hasConcept C111919701 @default.
- W2893198304 hasConcept C112698675 @default.
- W2893198304 hasConcept C136764020 @default.
- W2893198304 hasConcept C144133560 @default.
- W2893198304 hasConcept C154945302 @default.
- W2893198304 hasConcept C15744967 @default.
- W2893198304 hasConcept C158955206 @default.
- W2893198304 hasConcept C166957645 @default.
- W2893198304 hasConcept C205649164 @default.
- W2893198304 hasConcept C2779343474 @default.
- W2893198304 hasConcept C2986582350 @default.
- W2893198304 hasConcept C41008148 @default.
- W2893198304 hasConcept C69738355 @default.
- W2893198304 hasConcept C74558129 @default.
- W2893198304 hasConcept C98495876 @default.
- W2893198304 hasConceptScore W2893198304C110875604 @default.
- W2893198304 hasConceptScore W2893198304C111919701 @default.
- W2893198304 hasConceptScore W2893198304C112698675 @default.
- W2893198304 hasConceptScore W2893198304C136764020 @default.
- W2893198304 hasConceptScore W2893198304C144133560 @default.
- W2893198304 hasConceptScore W2893198304C154945302 @default.
- W2893198304 hasConceptScore W2893198304C15744967 @default.
- W2893198304 hasConceptScore W2893198304C158955206 @default.
- W2893198304 hasConceptScore W2893198304C166957645 @default.
- W2893198304 hasConceptScore W2893198304C205649164 @default.
- W2893198304 hasConceptScore W2893198304C2779343474 @default.
- W2893198304 hasConceptScore W2893198304C2986582350 @default.
- W2893198304 hasConceptScore W2893198304C41008148 @default.
- W2893198304 hasConceptScore W2893198304C69738355 @default.
- W2893198304 hasConceptScore W2893198304C74558129 @default.
- W2893198304 hasConceptScore W2893198304C98495876 @default.
- W2893198304 hasLocation W28931983041 @default.
- W2893198304 hasLocation W28931983042 @default.
- W2893198304 hasOpenAccess W2893198304 @default.
- W2893198304 hasPrimaryLocation W28931983041 @default.
- W2893198304 hasRelatedWork W1606360717 @default.
- W2893198304 hasRelatedWork W1804802250 @default.
- W2893198304 hasRelatedWork W1994522520 @default.
- W2893198304 hasRelatedWork W2417730765 @default.
- W2893198304 hasRelatedWork W2619271021 @default.
- W2893198304 hasRelatedWork W2768300874 @default.
- W2893198304 hasRelatedWork W2893198304 @default.
- W2893198304 hasRelatedWork W2903061092 @default.
- W2893198304 hasRelatedWork W2941740365 @default.
- W2893198304 hasRelatedWork W4224903948 @default.
- W2893198304 isParatext "false" @default.
- W2893198304 isRetracted "false" @default.
- W2893198304 magId "2893198304" @default.
- W2893198304 workType "article" @default.