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• W2893276307 abstract "Data breaches are not only on the increase but firms struggle to detect, defend and respond to such breaches. A data breach opens a period of crisis for the affected firm, generates complex information, and requires providing information to a variety of stakeholders in a timely and proper manner. This article reports one of the first studies on the impact of social media exposure by affected firms on stock price reaction to a data breach announcement. Using an event study methodology on a sample of 87 data breaches from 73 US publicly-traded firms from 2011 to 2014, we find that use of social media exposure at the time of a data breach exacerbates the negative stock price to the announcement. Interestingly, we find that this negative association is contingent on traditional media visibility; the effect is positive for low-visibility companies. Based on our results, we posit that there is a need for a contingency model for social media communication during firm crises and such a model should be based at least on firm size, visibility and the type of crisis." @default.
• W2893276307 created "2018-10-05" @default.
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• W2893276307 date "2019-01-01" @default.
• W2893276307 modified "2023-10-18" @default.
• W2893276307 title "Social media and stock price reaction to data breach announcements: Evidence from US listed companies" @default.
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• W2893276307 doi "https://doi.org/10.1016/j.ribaf.2018.09.007" @default.
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