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- W2893315811 abstract "Work Key: un camino teoricotecnologico para ordenar los componentes ocultos de la comunicacion Work Key: um caminho teoricotecnologico para organizar os componentes ocultos da comunicacao DOI: 10.5294/pacla.2018.21.4.5 This article presents the theoretical bases and the research process that supported the creation of a technological tool to manage daily work in the world of communications and to increase the quality of its products. A Chilean team investigated the role of communications in the strategic, journalistic and audiovisual areas. The goal was to identify its processes, actors, relationships, environment variables and relevant performance indicators and to develop a common theoretical-conceptual framework with relevant quality indicators for evaluation and improvement. The main result of the research is a platform, Work Key, with separate components for the three areas. It also considers that each professional can “take their office with them,” thanks to synergistic components designed for smartphones and tablets. Its conclusions tend to contribute and establish interesting nuances in a discussion regarding the impact of technological changes and to supply new tools to face current difficulties in the communicative process." @default.
- W2893315811 created "2018-10-05" @default.
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- W2893315811 date "2018-09-29" @default.
- W2893315811 modified "2023-10-14" @default.
- W2893315811 title "Work Key: A Theoretical-Technological Path to Organize the Hidden Components of Communication" @default.
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- W2893315811 doi "https://doi.org/10.5294/pacla.2018.21.4.5" @default.
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