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- W2893412240 abstract "DOI: https://doi.org/10.32444/IJSW.2018.79.3.327-350 This article highlights the extent of social change brought about through social innovation and empathy at the Veena Vadini School in a small village of Madhya Pradesh, India. Using the social marketing framework, the article describes how the unique initiative of setting up a school of ambidextrous children led to lasting positive social change in the region. The initiative led to a change in the behaviour of the community towards education, alcoholism, dowry, agriculture, employment, health, sanitation and antisocial activities." @default.
- W2893412240 created "2018-10-05" @default.
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- W2893412240 date "2018-08-08" @default.
- W2893412240 modified "2023-09-24" @default.
- W2893412240 title "Developing Ambidexterity in Children Understanding Social Change through the Social Marketing Framework" @default.
- W2893412240 doi "https://doi.org/10.32444/ijsw.2018.79.3.327-350" @default.
- W2893412240 hasPublicationYear "2018" @default.
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