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- W2893628723 abstract "The purpose of this research is to explore the effect of Image, Customer Expectation, Perceived Quality and Perceived Value on Customer Satisfaction, and to investigate the effect of Image and Customer Satisfaction on Customer Loyalty of mobile phone provider in Malaysia. The result of this research is based on data gathered online from international students in one of the public university in Malaysia.Partial Least Squares Structural Equation Modeling (PLS-SEM) has been used to analyze the data that have been collected from the international students’ perceptions.The results found that Image and Perceived Quality have significant impact on Customer Satisfaction.Image and Customer Satisfaction ware also found to have significantlyrelated to Customer Loyalty.However, no significant impact has been found between Customer Expectation with Customer Satisfaction, Perceived Value with Customer Satisfaction, and Customer Expectation with Perceived Value.It is hopedthat the findings may assist the mobile phone provider in production and promotion of their services." @default.
- W2893628723 created "2018-10-05" @default.
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- W2893628723 date "2014-01-01" @default.
- W2893628723 modified "2023-09-26" @default.
- W2893628723 title "Constructing a customer satisfaction model for a utility service industry using partial least squares approach" @default.
- W2893628723 hasPublicationYear "2014" @default.
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