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- W2893674430 abstract "Consumers and companies are increasingly concerned about fake reviews posted online. To make appropriate managerial decisions about online reviews, it is crucial to understand what drives consumer trust in online reviews. Research examining the linkage between online reviews and trust is sporadic and lacks a comprehensive framework. To address this gap, this research investigates the individual and joint impact of three review attributes—valence, rationality, and source—on the benevolence, ability, and integrity dimensions of trustworthiness of the reviewer, which further determines trust in online reviews. Using behavioral experiments, the study finds that positive reviews, factual reviews, and reviews appearing on social networks lead to perceptions of greater benevolence, ability, and integrity than negative reviews, emotional reviews, and reviews appearing on retailer sites, respectively. In addition, review rationality and review source moderate the link between review valence and the dimensions of reviewer trustworthiness: the effect of valence is stronger for emotional reviews than for factual reviews and for retailer sites than for social networks. Furthermore, the study analyzes data from the United States and China to examine generalizability and cultural nuances of the proposed relationships. This study provides important insights into consumer trust in online reviews and offers guidelines for decision making in communication strategy, system design, and operations by manufacturers, retailers, service providers, and online platforms to more effectively manage online reviews." @default.
- W2893674430 created "2018-10-05" @default.
- W2893674430 creator A5004733277 @default.
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- W2893674430 date "2018-09-26" @default.
- W2893674430 modified "2023-09-27" @default.
- W2893674430 title "Online Review Characteristics and Trust: A Cross‐Country Examination" @default.
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- W2893674430 doi "https://doi.org/10.1111/deci.12339" @default.
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